The introduction of interactive Web 2.0, as well as technological advancements such as AI, Big Data, Augmented Reality (AR), and the Internet of Things (IoT). Such technologies, as well as various social networking platforms, have become an essential part of the lives of customers. Today's tech-savvy customers spend a significant amount of time online...
In recent years the use of technology to enhance business performance has gained a wide discussion across all form of business venture not excluding startup companies, terming it – Digital Transformation. At the organizational level, it has been argued that firms must find ways to innovate with these technologies by devising “strategies that embrace the...
E-commerce is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet.
