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salford business school

My Journey to eCommerce Consulting and Teaching with Salford Business School

Where did it all begin? My ecommerce consulting journey started as far back as 2009, when I received offers from two different universities for an MBA course, one of which included a 50% discount, I had always wanted to complete my second degree immediately after completing my degree program outside of my home country. However,...

powerBI

Reflection on how to improve decision-making with Power BI

Getting insightful data is the engine of better decision making and the use of business intelligence tools such as Microsoft Power BI, Python, QlikView, Google Data Studio, Think Cell, Tableau, and many more have become a thing to reckon with in our decision-making process at every stratum. However, for the purpose of this discussion,...

crm-tool

Customer relationship management: digital transformation and sustainable business model innovation – Paper critique

The use of digital tools for business sustainability can not be over emphasise in the current digital age as prospective customers are more tech cautious in the phase of rapid innovations in the technology world. Hence, the need to x-ray the topic - Customer relationship management: digital transformation and sustainable business model innovation written...

zohosalesIQ-user-engagement

How to improve customer engagement online with the use of Zoho SalesIQ

The introduction of interactive Web 2.0, as well as technological advancements such as AI, Big Data, Augmented Reality (AR), and the Internet of Things (IoT). Such technologies, as well as various social networking platforms, have become an essential part of the lives of customers. Today's tech-savvy customers spend a significant amount of time online...

google hustle academy

Google Hustle Academy for Startups in Africa

It’s time to take your business to the next level with google free one week-long bootcamp - Google Hustle Academy. Almost 90% of African small businesses, SMEs including those in Nigeria, fear they may not survive the Covid-19 crisis, and need access to practical tools and support to prevent financial loss, according to a recent...

digital transformation

Impact of Digital Transformation on Startups

In recent years the use of technology to enhance business performance has gained a wide discussion across all form of business venture not excluding startup companies, terming it – Digital Transformation. At the organizational level, it has been argued that firms must find ways to innovate with these technologies by devising “strategies that embrace the...

generic-corporate-3-2-medium

Integrity and Ethics: Foundations for success in Business

Introduction When business ethics and integrity are present all parties dealing with the business know they can rely on the standards with which the business conducts its business transactions. Recognizing the significance of business ethics as a tool for achieving your desired outcome is only the beginning. A small business that instills a deep-seated theme...

Akolade Fatokun2

STARTING A BUSINESS: BASIC SMALL BUSINESS STEPS & BUSINESS IDEAS

INTRODUCTION Having series of headache in starting a business or probably you don’t know how, where and when to start your business or perhaps you lack small business ideas with this article you can find out about small business ideas and the basic steps required to start a business. It will also give you insight...

Escapade NIITA Awards

Escapade Nigeria emerges “The Most Promising E-commerce Website of the year

Escapade Nigeria attended the prestigious NITA Awards at Ace-Olivia Hall, City Mall, Lagos, Nigeria on the 1st December, 2018, and we were delighted to walk away with the most promising E-commerce website of the year 2018. The team is thrilled to accept this price for the second year running. NIGERIA Technology Awards (NiTA) is an award organized to Celebrate and...

the art of selling online

The art of selling online

E-Commerce business is becoming popular in Nigeria today and is getting influx of young entrepreneurs who are seeking to take advantage of the growing emerging e-commerce market. However, like every other business the seller is vested with the responsibility of convincing the buyer that his product or service is the best and what is giving...